Luanda, Angola – The World Health Group (WHO) is betting on an innovative manner to stop preventable diseases: engaging digital influencers to instantly lift prevention messages to the public by diagram of social media.
This approach comes in the context of the cholera outbreak that has been affecting the country since January 2025, with 27,609 instances and 769 deaths recorded in 18 provinces. In addition to containment actions on the ground, the WHO has identified the importance of occupying the digital dwelling with life-saving roar, especially amongst youth, the keep incorrect information recurrently circulates.
Between Could presumably 15 and July 22, the WHO launched the digital marketing campaign “Together Against Cholera,” which featured six Angolan influencers: Dr. Aurea de Carvalho, Carla Morais, Xofela, Leocádia Tamara, Maria Correia, and Stela de Carvalho. Six educational movies were produced and shared on Facebook, Instagram, and TikTok, with roar involved in hygiene, sanitation, and public smartly being.
Monitoring information from the WHO’s social media pages prove that the impression became as soon as predominant: the flicks exceeded 600,000 views, with a median of 3,353 likes, 100 shares, and 70 feedback per put up, totaling bigger than 20,000 interactions.
Television presenter Stela de Carvalho, who supported the initiative, highlighted its significance, stating: “Participating in this marketing campaign became as soon as a manner to use my whine to keep lives.” For her phase, influencer Xofela reinforced the social honest of social media, emphasizing: “Campaigns like this prove that social media will also be frail for the smartly-liked right.”
According to João Carlos Domingos, WHO communications assistant in Angola, this vogue is increasingly predominant: “Digital has turn into the main channel of information for many youth, nonetheless it certainly is furthermore the keep a bunch of misinformation circulates. We would like to accept as true with that dwelling with roar that saves lives.”
With the encouraging outcomes of this marketing campaign, the WHO in Angola intends to lengthen this approach to assorted areas of public smartly being, namely the prevention of communicable and non-communicable diseases akin to malaria, tuberculosis, measles, and hepatitis.
The influencers involved have already expressed interest in continuing to collaborate, reinforcing the postulate that digital dialog, when smartly guided, on the entire is a sturdy ally of public smartly being.
