Oshi no Ko Franchise Joins Marketing campaign to Prevent Underage Smoking

The Oshi no Ko franchise announced on July 4 that it partnered with the Tobacco Institute of Japan for a marketing and marketing campaign to stop underage smoking. The franchise released the principal visible for the marketing and marketing campaign and notes the institute runs this form of marketing and marketing campaign every July.

The visible has the franchise‘s characters Ruby Hoshino, Kana Arima, and Memcho declaring, “Create not smoke to your dream teen years!”

The institute has hunch this marketing and marketing campaign yearly since 2009 alongside with the Nationwide Federation of Tobacco Gross sales Cooperatives and agencies that attend minors. The marketing and marketing campaign namely targets these under Two decades historical.

Here’s not the first time, the institute has partnered with an anime or manga for the marketing and marketing campaign. In November 2024, the institute unveiled a brand new ad marketing and marketing campaign to stop cigarette fires with Maison Ikkoku heroine Kyoko Otonashi. Kyoko has served because the Institute’s cigarette fire prevention mascot for over 10 years.

Sources: Oshi no Ko‘s X/Twitter yarn, Tobacco Institute of Japan