UBA Cameroon Recrute / UBA Cameroon is Hiring a Marketing Communication Segment Manager (Product & Insights)
Department : Marketing & Brand Communication
Reporting Line : Head Marketing & Brand Communication
Location : Douala
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Job purpose:
Lead UBA consumer behavior understanding, explore market trends and opportunities to the design & implementation of product marketing activities that will make UBA Cameroon a market leader across all relevant industry parameters
Key Accountabilities
To design and implement a robust product marketing for every business partner (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) that will boost the brand and achieve Business KPIsFollow up yearly UBA products road map and conduct testy prior any launchDesign and execute efficient & attractive promotions on UBA productsLead communication plan and events breakdown per ProductsIdentify opportunities to improve productivity via statistical modeling built and dashboard implementation and monitoringDrive benchmark and comparative analysis of market products, services and pricingTo build and drive an excellent customer service culture and implement strong retention programs across the bankGrow the bank’s customer base across Cameroon and ensure retentionEnsure products ROI per products and elaborate correctives actions all along the year if necessaryTracking advertising costs, researching consumer behavior and exploring market trends and opportunities.Timely completion of reports and assigned activities
Minimum Education Qualifications :
Minimum of a Bachelor Degree(MBA, MSC, MA, ML and /or professional qualification compulsory)
Work Experience
Minimum relevant banking experience; 2-5 years. Minimum non-banking but related experience; 3
Key Competencies:
Knowledge
Marketing, Product/service development & ManagementExperiential marketingInternal BrandDevelopment/Engagement and Corporate CultureInsight GenerationBTL and Digital Marketing
Skills/Competencies/Aptitudes
Product MarketingMulti Layered Team leadership and management capabilitiesProject management & supervisory skillsWritten and verbal communicationsInterpersonal/relationship managementPresentation skillsOrganization & coordinationPrudent budget managementContractor/ Third party negotiation & handling
Application submission
Candidates should send their resume and motivation letter to [email protected], with the heading “Marketing Communication Segment Manager (Product & Insights)” Later August 24, 2024
Only shortlisted candidates will be contacted to proceed to the interview stage.
UBA Cameroon is committed to meritocracy and inclusiveness and will not unfairly discriminate in recruitment, training, career development and promotion on the basis of race, color, ethnicity, gender, marital status, disability, religion or belief and age.
If you do not receive any response 01 month after this publication, kindly consider your application as non-accepted for this time
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