Ethiopia has successfully concluded its 2025 nationwide integrated measles advertising and marketing campaign, reaching 18,570,244 younger individuals—ninety nine% of the targeted inhabitants. The ten-day advertising and marketing campaign started on 14 Could 2025 during 12 areas, with Somali Position and Addis Ababa City Administration launching on 21 Could and 26 Could, respectively. The nationwide open event, organized by WHO, change into as soon as held in Bishoftu, Oromia Position, below the leadership of the Ministry of Health and supported by partners, community contributors, and political leaders.
Dr. Owen L. Kaluwa, WHO Representative to Ethiopia, recommended the Ministry of Health for its leadership, declaring: “I’d desire to congratulate and commend the Ministry of Health to your leadership and effort undertaken to cherish the a success implementation of the 2025 Nationwide Integrated Measles Supplementary Immunization (SIA) Advertising campaign, and for marking a indispensable milestone in delivering lifestyles-saving companies and products to vulnerable and laborious-to-reach populations nationwide.”
Dr. Kaluwa furthermore reaffirmed WHO’s dedication to supporting Ethiopia in strengthening routine immunization and main health care systems to decrease child mortality.
WHO equipped technical and financial reinforce all the map thru the advertising and marketing campaign, including proposal construction, microplanning, coaching, supervision, and reinforce for the nationwide open event.
The advertising and marketing campaign targeted younger individuals weak 9 to 59 months, aiming to guard them in opposition to measles—a extremely contagious and doubtlessly fatal illness. It change into as soon as designed to shut immunity gaps and forestall outbreaks, in step with world health recommendations and in response to ongoing measles circumstances in parts of the country.
As effectively as to measles vaccination, the advertising and marketing campaign integrated a lot of health interventions, including:
- Routine Immunization: 191,346 zero-dose and 211,546 below-vaccinated younger individuals received vaccines.
- Nutritional Screening: Over 18.9 million younger individuals below five contain been screened; 874,722 contain been is known as reasonably acutely malnourished (MAM), and 122,207 as severely acutely malnourished (SAM).
- Weight reduction program A Supplementation: Extra than 15 million younger individuals received vitamin A.
- Deworming: 11,095,948 younger individuals weak 24 to 59 months received albendazole.
- COVID-19 Vaccination: 206,431 Pfizer doses contain been administered to high-priority groups.
- Obstetric Fistula Identification: 1,325 suspected circumstances contain been known and referred to health facilities.
- Sick Minute one Referral: Over 49,312 sick younger individuals contain been known and linked to acceptable health companies and products.
The advertising and marketing campaign’s success change into as soon as made imaginable thru the whole engagement of authorities ministries, partners, communities, and the media, which played a a truly powerful role in elevating consciousness and increasing request for the lifestyles-saving vaccine. This achievement highlights the vitality of collaboration and devoted partnerships in making sure every child has get hang of admission to to a truly powerful health companies and products.
WHO remains steadfast in its dedication to supporting Ethiopia in strengthening routine immunization, making improvements to main health care systems, and advancing efforts to decrease child mortality—making sure that no child is left within the support of.
