In the first three months of 2025 by myself, the smartly-liked brief video app, tiktok removed over 3.6 million movies posted by Nigerian customers marking a main escalation in its efforts to place into effect neighborhood standards.
This figure, released in TikTok’s Q1 2025 Community Guidelines Enforcement Document, represents a engrossing 50% jump from the two.4 million Nigerian movies taken down at the tip of 2024.
But why the surprising surge?
According to the document, most of the removed declare material violated TikTok’s guidelines spherical misinformation, nudity, detest speech, and inferior or illegal habits.
What’s extra striking is the amble and scale of the crackdown. About 98.4% of the movies were flagged and removed proactively, even sooner than customers had a raffle to document them.
And almost about all of them, 92.1% were taken down within 24 hours of being uploaded.
This stage of effectivity didn’t advance from human moderation by myself.
Much of it used to be pushed by TikTok’s automatic detection tools, which the firm has continued to refine.
These tools are capable of scanning millions of movies for suspicious patterns, inferior declare material, or signs of pretend engagement.
The Nigerian figures are segment of a distinguished wider international effort. In the direction of all international locations, TikTok took down over 211 million movies in the first quarter of 2025 up from 153 million the quarter sooner than.
Of those, extra than 184 million were removed using automatic programs. Clearly, Nigeria is correct one segment of a distinguished higher tremendous-up.
But the platform isn’t completely targeting sinister declare material. It’s also going after pretend influence.
In March 2025, TikTok acknowledged it dismantled 129 accounts across West Africa that were segment of covert influence operations, networks that quietly push certain messages or manipulate online conversations with out transparency.
The platform has also been battling waves of pretend accounts and bot-generated comments, removing 44.7 million spammy or manipulative comments globally in Q1 by myself.
These crackdowns ponder a broader mission to guard TikTok’s credibility, in particular as scrutiny over social media platforms continues to rise globally.
“Exterior threats continually try to milk our programs,” TikTok acknowledged in a press free up. “We remain dedicated to removing any accounts or activities that try to artificially inflate recognition or spread misleading declare material.”
For Nigerian customers, the message is evident: TikTok is watching intently and the standards are getting stricter.
