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Khest Media > Actu > Business > What “Aso Ebi Diaries” Tells Us About Nigeria’s Trend and Culture
Business

What “Aso Ebi Diaries” Tells Us About Nigeria’s Trend and Culture

Business Elites Africa
Last updated: 13/05/2025
Business Elites Africa Business
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6 Min Read
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In Nigeria, fabric isn’t ultimate fabric, it’s identity, it’s loyalty, it’s reminiscence. On the coronary heart of right here’s Aso Ebi, a absorbing tradition where mates and family don matching outfits at weddings, funerals, birthdays, and various necessary events. 

But Aso Ebi isn’t ultimate about having a explore lawful; it’s about displaying up for your of us, for your heritage, and for your roots.

The film Aso Ebi Diaries, at drawl displaying in cinemas across Nigeria and Ghana, takes this cherished tradition and brings it to existence in a manner that’s never been carried out on veil earlier than. 

Greater than a movie, it’s a like letter to Nigerian tradition, its colors, its chaos, and the deep emotional ties that bind communities together through shared materials and shared experiences.

Cultural fabric repeatedly alive on veil

Directed by Biodun Stephen and produced by Laide Daramola, Aso Ebi Diaries follows the sage of Elizabeth Gomez,  a girl who loses her social net web inform in the wake of a family scandal and must claw her manner again into Lagos excessive society. 

But Elizabeth, known as Fari, doesn’t ultimate return with decision, she returns smartly-liked. Via mettlesome Aso Ebi outfits and unwavering strengthen from her mates, she finds a manner to reclaim no longer ultimate her recognition, however her identity.

But, the movie isn’t ultimate about drama and type. It’s about the emotional layers woven into each and every outfit: heartbreak, sisterhood, loyalty, betrayal, resilience, and like. It’s about how the dresses we place on especially those chosen as a gaggle can lift the weight of non-public and collective reviews.

From village roots to urban runways

While Aso Ebi is initially a Yoruba tradition, its affect on the present time stretches across all of Nigeria and even West Africa. What started in age-grade groups in rural communities has turn accurate into a fixture at metropolis events, reimagined with imported lace, sequins, and luxurious designs. 

even with the glamour, the core message remains: togetherness. Laide Daramola, the film’s producer, remembers how returning to Nigeria from the UK left her feeling disconnected until she discovered belonging at events where Aso Ebi united strangers admire family. 

That spirit of connection is what the movie captures no longer ultimate the aesthetics, however the feelings in the again of them.

The skill of revealing up

The film’s forged, a highest lineup at the side of Shaffy Bello, Kunle Remi, Nancy Isime, Bukky Wright, and Daniel Etim Effiong suppose the sage to existence no longer ultimate through efficiency, however through type. 

Costume designers Yolanda Okereke and Janet Aiyegbusi construct looks to be that don’t ultimate dazzle however hiss one thing. Every gele, each and every sequin, each and every color tells portion of the sage.

Kunle Remi, who performs Dimeji, a generational Aso Ebi vendor, highlights the hustle in the again of the glamour. “We generally forget that of us stretch themselves ultimate to aquire Aso Ebi for anyone else’s huge day,” he said. 

“That sacrifice is also portion of the tradition.” Daniel Etim Effiong echoes this. His character, heartbroken however proper, wears Aso Ebi as a calm gesture of strengthen. “Steadily, it’s no longer ultimate about celebrating. It’s about being drawl, even when it hurts,” he shared.

Trend as Heritage — At Home and In any other nation

For Nigerians in the diaspora, the that manner of Aso Ebi runs even deeper. Abike Dabiri, Chair of the Nigerians in Diaspora Fee, sees it as extra than type. 

“It’s a lifeline,” she says. “As soon as I place on Nigerian materials in another country, of us like the class. But for us, it’s about remembering where we come from.”

Actress Bukky Wright, who lives exterior Nigeria, reflects on how the film reminded her of home. “Filming brought again recollections,” she said. “Even living in another country, we now look extra of us embracing African prints. We’re studying to be proud of where we come from.”

Aso Ebi Diaries does what mountainous storytelling ought to composed: it entertains, nonetheless it also invites reflection. It celebrates a conference that many Nigerians take part in however no longer often live to thoroughly fancy. 

It reminds us that Aso Ebi isn’t ultimate matching lace and gele,  it’s laughter shared at owambes, tears shed in harmony, sacrifices made to honour mates and family.

In taking pictures these emotional textures, Aso Ebi Diaries transforms Aso Ebi from mere fabric into film-mighty legacy. It threads Nigeria’s type with its spirit mettlesome, colourful, sophisticated, and unforgettable.

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Contents
Cultural fabric repeatedly alive on veilFrom village roots to urban runwaysThe skill of revealing upTrend as Heritage — At Home and In any other nation

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