Webtoon Names Priya Girishankar as Head of Advertising and marketing for Global English-Language Platform

The Hollywood Reporter reported on Wednesday that WEBTOON Leisure has appointed Priya Girishankar as the unique head of advertising for its world English-language platform. Based at the firm’s headquarters in Los Angeles, Girishankar will negate straight to Yongsoo Kim, the Chief Technique Officer and Head of Global WEBTOON. She can lead advertising strategy and initiatives to dash the platform’s subsequent increase phase.

The firm continues to increase its attain by means of partnerships with foremost publishers such as DC and IDW, and variations of its divulge on platforms like Netflix, Prime Video, and Crunchyroll.

Girishankar spent nearly two decades at The Walt Disney Firm, where she launched and scaled Disney Rewards. Most no longer too long ago, she served as Govt VP of Subscription Increase, Advertising and marketing Operations, and Buyer Service at the Los Angeles Times.

Girishankar holds a BA in Economics from the College of Pennsylvania and an MBA from UCLA’s Anderson College of Administration. She would possibly perchance well be a member of CHIEF, a nationwide network for girls folk in company leadership, and serves on the board of Girls in Tech LA.

Source: The Hollywood Reporter (Borys Kit)