Bigger than ten years after she first burst onto the scene, Niniola is composed doing what she does handiest, pushing boundaries, stirring conversations, and tantalizing listeners to hold their truth, especially in phrases of sex, freedom, and safety.
Her latest single, “Ginger Me (Alum),” has been making waves on social media, and it’s easy to look why.
The lyrics are sultry, the melodies are gentle, and the vitality is undeniably dauntless, classic Niniola.
But beyond the seductive sound, there’s one thing deeper: a plucky dive into subject issues most Nigerians would relatively whisper about, in the occasion that they discuss them in any respect.
In “Ginger Me (Alum),” Niniola tackles some very precise, very Nigerian realities — from the spend of alum for vaginal tightening to the tranquil ways other folks trip their fantasies whereas pretending to are living by feeble standards.
In a society the place females are often expected to preserve quiet about their sexuality, Niniola’s direct cuts thru cherish a breath of novel air.
She’s beneath no conditions been one to play by society’s passe principles. In a convention the place males are allowed to be openly sexual whereas females are expected to cloak or jabber those same emotions, Niniola has carved out a assorted course.
By her music, she reminds females that they, too, just like the lawful to explore, revel in, and hold their sexuality — openly and proudly.
You perfect need to listen to her previous hits to look how consistent she’s been. In “Maradona,” she spins a legend about admire, lust, and betrayal. In “Bana,” she sings about irresistible need. “Addicted” is one other dauntless reminder that females indubitably feel cravings too — and there’s no shame in that.
Even when Niniola faucets into her Fuji roots, cherish she does in “Omo Rapala,” borrowing from the legendary Alhaji Abass Akande Obesere, the vitality is the same: prankish, plucky, and deliciously intriguing.
If you listen closely, you’ll hear a deeper message woven thru her music, a name for responsibility and safety. In “Maradona,” she warns about the risks of reckless relationships.
In “Boda Sodiq,” she tackles sexual violence and stresses the importance of consent, especially in a society the place females face every day threats to their safety.
Now, with “Ginger Me (Alum),” she’s mixing pleasure with caution again, the utilization of her platform to assist safe sex practices and spark conversations around infections, consent, and pregnancy prevention.
What makes Niniola’s technique noteworthy extra highly effective is how simply she wraps these serious subject issues in rich vocals and genre-bending sounds.
Her unique Afro-Dwelling style, crafted alongside producer Sarz, offers her music a existence of its hold, brilliant, infectious, and unattainable to disregard.
In Niniola’s world, sexual freedom isn’t one thing to be ashamed of.
