ARUSHA — THE Tanzania Holticultural Association (TAHA) is surroundings its behold on Italy 19 Billion US greenbacks (abuot 51 tri/-) vegetable import market , launching an courageous marketing campaign to raise Tanzania’s presence in surely one of many worlds most dynamic horticultural hubs.
In a strategic transfer, TAHA is dispatching a delegation of prime Tanzanian exporters to italy for prime stakes notice tour all the procedure thru the famed Macfrut exhibition, to be held from Might per chance likely well furthermore simply 4 to Might per chance likely well furthermore simply 9, 2025.
This initiative, backed by a groundbreaking partnership with the Italian Alternate Agency (ITA), targets to forge lasting replace relationships and effect of abode Tanzania as a key vendor in Italy’s thriving market.
Addressing a press conference here the day outdated to this, TAHA CEO, Dr Jacqueline Mkindi said the Macfrut notice tour is no longer any peculiar focus on with–or no longer it is a calculated step to immerse Tanzanian exporters in Italy’s superior horticultural ecosystem.
Delegates will steal part in high-stage commercial-to-commercial conferences, motivate reducing-edge conferences, and community with world investors.
“This is a golden opportunity to showcase Tanzania’s premium produce and cement our place in the global market,” said TAHA CEO.
The tour builds on a February coaching programme, jointly organised by TAHA and ITA, which equipped Tanzanian entrepreneurs with the technical and managerial skills wanted to compete within the European union (EU). These trained are the truth is the forefront of this Italian endeavor.
TAHA’s song epic speaks volumes. On the Fruit Logistica 2025 Ideal-attempting in Germany, Tanzanian exporters clinched deals price 12.6 million US greenbacks (about 33.9bn/- ), underscoring the nation’s rising clout in world horticulture.
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This success has fueled TAHA’s self assurance to accommodate Italy, the sector’s seventh-largest vegetable importer, which imported 19.3 billion US greenbacks (about 51.1tri/-) price of vegetable merchandise in 2023.
Currently, Tanzania’s horticultural exports to Italy are negligible–45,500 US greenbacks (about 122.3m/-) in 2022, per the UN COMTRADE database.
On the replacement hand, with Italy sourcing carefully from countries like Spain (1.65 billion US greenbacks) and the Netherlands (1.59 billion US greenbacks), Dr Mkindi sees a transparent opening.
“Our goal is to capture a lion’s share of 19.3 billion US dollars market by leveraging Italy’s demand and Tanzania’s untapped potential,” she said.
TAHA’s arrangement goes previous exports–or no longer it is about building sustainable partnerships. The ITA collaboration emphasizes technology transfer, innovative practices, and fostering ties between Tanzanian and Italian firms.
These efforts objective to beef up Tanzania’s cost chains, boost employment, and drive financial development. Having already cracked markets in China, India, and the Heart East, TAHA is now poised to obtain Italy its next goal.
As Tanzania prepares to obtain waves at Macfrut 2025, the possibilities are limitless.
By tapping into Italy’s big import skill and forging strategic alliances, TAHA is no longer excellent chasing market part–or no longer it is laying the foundation for a fresh period in Tanzanian horticulture.
“With government support and a clear vision, Tanzania stands ready to transform its horticultural industry into a global powerhouse” Dr Mkindi concluded.
