At 10 years dilapidated, when most childhood are simply concerned with college, Segun Adegoke turned into as soon as already managing the operations of a farm and learning the nuances of limited-scale business from his grandmother’s shaded soap alternate.
“I wasn’t born with a silver spoon,” Adegoke says, “nonetheless I turned into as soon as fortunate to be raised by my grandmother, who instilled in me the values of laborious work, discipline, and entrepreneurship.”
Adegoke’s bound is rooted in laborious work, humility, and a deep deserve to gain a incompatibility. This day, he’s the driving power behind Baay Projects Dinky and Baay Agro, two corporations that are shaping communities and changing lives across Nigeria.
More Than Ultimate Profit
While Adegoke’s engineering background inspired his ardour for building, it wasn’t until he noticed the functionality of precise estate to originate sustainable communities that his honest vision took shape. “In the beginning, I noticed precise estate as exact business, something you finish for revenue. However then it hit me: I could perhaps perhaps originate communities, no longer exact properties,” he explains.
It wasn’t exact precise estate the build he noticed potential. He also realised that agriculture, an industry close to his coronary heart, could perhaps perhaps play essentially the principal aim in empowering rural communities.
“I knew I could perhaps perhaps originate a bunch that could perhaps perhaps influence smallholder farmers and power rural pattern,” he says. This shift in focal point ended in the formation of Baay Agro, alongside Baay Projects, pushing each corporations in the direction of a higher mission, building prosperity in each metropolis and rural Nigeria.
Realising Something Immense
One in every of essentially the most necessary moments in Adegoke’s bound came when Baay Projects secured its first main contract in Lagos. “It wasn’t exact about landing a deal,” he remembers. “It turned into as soon as about realising that our vision for sustainable pattern turned into as soon as being recognised by the industry. That turned into as soon as when I knew we were onto something grand.”
With this newfound momentum, Adegoke doubled down on his commitment to quality and sustainability. He invested in building a gradual, capable group that could perhaps perhaps tell on these values and positioned Baay Projects as a hurry-setter in sustainable construction.
“It’s no longer exact in regards to the buildings we originate, nonetheless how they beef up lives,” he emphasises.
Staying Resilient in a Tough Market
Adegoke knows that success doesn’t come easy, especially in Nigeria’s challenging business environment. “Resilience has been key,” he admits. “From managing my grandmother’s business to navigating the volatility of the real estate market, you have to stay focused on your long-term goals while adapting to whatever comes your way.”
At Baay Projects, the focus has always been on staying innovative and putting customers first. “Our customer-first approach keeps us competitive, even when the market gets tough,” Adegoke says.
His strategy for staying ahead? Continuous learning and staying connected to both the market and his team. “We foster a culture of innovation at Baay, and that’s what keeps us agile,” he adds.
Creating Impact
For Adegoke, success isn’t just about personal achievements, it’s about making a lasting impact on his community. Through Baay Projects, he’s been able to create jobs and introduce sustainable building practices that improve the quality of life in the communities they serve.
“I’ve always believed that the work we do should leave a positive mark on people’s lives,” he says.
But his impact doesn’t stop with real estate. Baay Agro focuses on empowering smallholder farmers, helping them improve their livelihoods through education and support.
“Agriculture is something many young people overlook, but it’s crucial to Nigeria’s future,” Adegoke explains. “With Baay Agro, we’re helping farmers grow their businesses and create prosperity for themselves and their families.”
Leading with Purpose
When it comes to leadership, Adegoke’s philosophy is simple – empower your team and lead by example. “I give my team the space to take ownership of their work, and that fosters innovation and accountability,” he says.
As Baay Projects and Baay Agro have grown, Adegoke has learned the importance of delegation and building trust within his team. “You can’t do everything yourself. Scaling requires trust and letting others take the lead when necessary.”
A key part of his leadership style is staying adaptable. “You have to be flexible in today’s world,” Adegoke advises. “Listening to your team, understanding different perspectives, and keeping communication open is essential, especially in a diverse business environment like ours.”
Wealth is About Value and Impact
Adegoke believes wealth isn’t just about financial gain but about creating value for others. “Wealth, for me, is about making a lasting impact on people’s lives,” he explains. “Seeing people benefit from what we’ve built, whether it’s a new home or a thriving farm, that’s true wealth.”
This approach guides everything Baay Projects and Baay Agro do. “We strike a balance between profit and purpose by ensuring that every project we take on is both financially viable and impactful to the communities we serve,” Adegoke says.
The Future
Looking ahead, Adegoke sees the future of real estate in smart, sustainable developments. “People want homes that don’t just look good but improve their quality of life,” he notes.
At Baay Projects, they’re integrating sustainable practices like green building technologies and smart home features to meet these demands. “We’re committed to making home ownership more accessible and ensuring that our projects are built to last,” he adds.
In agriculture, Baay Agro continues to focus on empowering rural farmers and increasing productivity. “We want to ensure that smallholder farmers can prosper from their hard work,” Adegoke says, underlining his commitment to rural development.
Changing World Perceptions of Africa
Adegoke believes that African entrepreneurs are helping to reshape global perceptions of the continent. “We’re showing that Africa isn’t exact a market for others—it’s a situation of innovation and increase,” he says.
Via his work with Baay Projects and Baay Agro, Adegoke is doing his segment to make a contribution to that shift. “We’re creating precise choices for African challenges, and in doing so, we’re building global competitiveness.”
